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Good Morning ☀️

If you were on social media yesterday, the photos from Ojude Oba probably stopped you in your tracks. The fits? Regal. The colours? Memorable. The entire vibe? Immaculate.

It reminded me of something I’ve always thought about: the cost of things. Money is the quiet partner in almost all our loudest moments — weddings, festivals, naming ceremonies. We see the final product, sure, but the money story behind it? Just as compelling (and sometimes just as chaotic).

For one of this week’s stories, we spoke to a family that spends months planning — and saving — for Ojude Oba. What does it really cost to show up and show out?

Let’s get into it.

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In this letter:

• #NairaLife: She Found a Financial Lifeline in LinkedIn, but Now She’s Ready for More
• Love Currency: Black Tax Is the Third Party in This Manager’s Marriage
• How Much It Costs a Family to Prepare for the Ojude Oba Festival

The 24-year-old in this #NairaLife had to figure out survival early. Between 2020 and 2024, writing and LinkedIn influencing earned her just enough to get by. Now, her sights are set on long-term stability.

The first step: Getting a degree.

Read her #NairaLife

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Olisa’s (35) eight-year marriage to *Flora (28) has been without many issues, but one has persisted: Olisa’s black tax obligation.

For #LoveCurrency, Olisa shares why he doesn’t plan to stop supporting his sisters and why he and Flora are now in a long-distance marriage.

Read the full story here

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Ojude Oba is famous for the fashionable looks and colouful displays, but what ae the hidden costs of giving the world a show?

In this story, Abdulraheed Kuku of the Balogun Kuku famiy discusses the extensive planning and heavy financial obligations involvd in a successful Ojude Oba outing.

Read the full story here